Serious Factory, SaS

Serious Factory specializes in innovative e-learning solutions, enhancing training experiences through interactive technology. Their flagship products facilitate personalized learning and engagement, catering to a diverse clientele across multiple sectors. Founded in 2007 and headquartered in Paris, France, Serious Factory, SaS focuses on creating interactive training solutions. The company was founded by William Peres, who has a background in developing educational technology.

In April 2018, Serious Factory raised EUR 1. 5 million from Odyssee Venture, marking a significant funding achievement that brought their total amount raised to EUR 1. 5 million and their current valuation to EUR 6. 479 million.

The company has completed 2 deals since its inception. Serious Factory offers innovative products designed to enhance e-learning and training experiences through their core offerings: VTS Editor and VTS Perform. VTS Editor is an authoring tool for creating immersive and interactive training scenarios utilizing simulation and gamification techniques, while VTS Perform is a comprehensive Learning Management System (LMS) that manages training pathways across various platforms. Their products are utilized by corporate entities, educational institutions, and training professionals in sectors such as health, safety, sales, and customer service, with a strong presence in Europe and expanding outreach in North America and Asia.

The revenue model of Serious Factory is based on subscription services for their products, particularly VTS Editor and VTS Perform. Clients, including businesses and educational institutions, subscribe to these platforms for access to features with various pricing tiers depending on the number of licenses and services required. Transactions primarily occur on a B2B basis, ensuring customized solutions tailored to specific training needs, and are strategically priced to reflect the value of engagement and retention benefits. Serious Factory plans to leverage recent funding of EUR 1.

5 million raised in April 2018 to further develop and launch new products aimed at enhancing their e-learning solutions. The company is targeting expansion into North America and Asia by 2024, aiming to capture a larger share of the global market for training solutions. This strategic growth will focus on improving product offerings and increasing market presence to meet the diverse needs of their clientele.