Serax

Serax is a Belgium-based designer and manufacturer specializing in high-quality tableware and home accessories, focusing on enhancing both dining experiences and interior aesthetics with their stylish products. Founded in 1986 in Belgium, Serax produces a diverse range of tableware and home accessories. The company has undergone strategic shifts to better cater to its markets over the years. It was acquired by 3D Investments, although financial terms of the deal were not disclosed.

Serax is led by CEO Axel Van Den Bossche. Serax specializes in high-quality tableware and home accessories, offering a diverse array of products designed to enhance dining experiences and interior aesthetics. Their core product offerings include porcelain plates, glasses, cutlery, cookware, and decorative items, characterized by minimalist designs and craftsmanship. Notable collections like the Unity collection, created in collaboration with Tomorrowland, and the Fish&Fish tableware, designed by Paola Navone, cater to both casual and formal dining occasions.

Serax targets individual consumers, hospitality professionals, and retailers, with products available in Europe, the United States, and select countries in Asia, ensuring a strong presence in both retail and B2B segments. In 2023, Serax reported a revenue of EUR 45,468,161. 90, alongside an EBITDA of EUR -2,570,431, reflecting the company's financial performance during the year. Serax is focused on launching new product lines designed for diverse customer needs, enhancing its offerings in the tableware segment.

The company aims to expand its presence in Asia and select markets in North America by the end of 2024. The EUR 50. 000 mn raised in their latest funding round, LP Direct, will be strategically utilized to support these growth initiatives and enhance product development.