Seraphine Limited
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Seraphine Limited - overview
Established
2002
Location
London, England, UK
Primary Industry
Consumer Products
About
Seraphine Limited, based in the UK, is a retailer specializing in stylish and functional maternity and nursing apparel, aimed at supporting women throughout their pregnancy and post-baby phases. Founded in 2002 and headquartered in London, UK, Seraphine Limited focuses on the retail of maternity and nursing clothing. The company successfully shifted to public status in July 2021, raising GBP 15. 30 mn in a Public to Private Secondary Buyout led by Mayfair Equity Partners, who now hold a 42.
7% stake. The firm has completed a total of 4 deals, with its most recent investment in July 2021. The current CEO is David Williams. Seraphine is a specialized retailer that focuses on providing stylish and functional maternity and nursing apparel.
The company offers a diverse range of clothing, including pregnancy and nursing bras, maternity jeans, dresses, and post-maternity garments, all designed with an emphasis on fit and comfort. The brand targets expectant and new mothers worldwide, primarily in the United Kingdom, United States, and select European countries, ensuring that each product meets the unique needs of women during maternity and nursing stages. In the most recent fiscal year, Seraphine generated revenue of GBP 45,924,721. 40, with an EBITDA of GBP -4,752,079.
The company's revenue model is driven by direct-to-consumer sales through their online platform and retail partnerships, with products priced between GBP 25 and GBP 259. Following its IPO in July 2021, Seraphine Limited plans to leverage its recent funding to launch new maternity and nursing products designed to meet evolving customer needs. The company aims to expand into new markets, particularly focusing on increasing its presence in North America and expanding further into European markets by 2024. The funds will be utilized to enhance product development and marketing strategies to reach a broader customer base.
Current Investors
Mayfair Equity Partners
Primary Industry
Consumer Products
Sub Industries
Footwear, Clothing, Accessories, Web Applications
Website
www.seraphine.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Seraphine Limited - timeline of key events
Seraphine Limited - financials
| Fiscal Year Ended | Mar 31, 2014 | Mar 31, 2015 | Apr 03, 2016 | Apr 02, 2017 | Apr 01, 2018 | Mar 31, 2019 | Apr 05, 2020 | Apr 04, 2021 | Apr 03, 2022 | Apr 02, 2023 | Mar 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 8,280,371 | 11,169,931 | 13,782,491 | 15,872,095 | 17,421,959 | 22,008,969 | 28,052,760 | 34,168,688 | - | - | - |
| % Revenue Growth (YoY) | - | 34.9% | 23.4% | 15.2% | 9.8% | 26.3% | 27.5% | 21.8% | - | - | - |
| EBITDA (USD) | 1,145,584 | 1,805,288 | 1,580,477 | 2,175,041 | 1,978,320 | 3,148,747 | 4,319,710 | 6,067,740 | - | - | - |
| Operating Income (USD) | 1,082,912 | 1,706,854 | 1,416,822 | 1,936,816 | 1,671,401 | 2,771,445 | 3,916,006 | 5,650,183 | - | - | - |
| Operating Margin | 13.1% | 15.3% | 10.3% | 12.2% | 9.6% | 12.6% | 14.0% | 16.5% | - | - | - |
| % EBITDA Margin | 13.8% | 16.2% | 11.5% | 13.7% | 11.4% | 14.3% | 15.4% | 17.8% | - | - | - |
| NET Income (USD) | 835,823 | 1,342,781 | 1,109,895 | 1,459,677 | 1,360,199 | 2,238,075 | 3,205,606 | 4,702,992 | - | - | - |
| % Net Margin | 10.1% | 12.0% | 8.1% | 9.2% | 7.8% | 10.2% | 11.4% | 13.8% | - | - | - |
Seraphine Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Public to Private, Secondary Buyout | Completed | Seraphine Limited | - | ||||||||
| IPO | Completed | Seraphine Limited | - | ||||||||
| Secondary Buyout | Completed | Seraphine Limited | - | ||||||||
| Buyout | Completed | Seraphine Limited | - |
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Seraphine Limited - employee data
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