SeQuel Response, Inc.
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SeQuel Response, Inc. - overview
Established
2010
Location
Eden Prairie, MN, US
Primary Industry
Marketing/Advertising
About
Based in Minnesota, US, and founded in 2010, by Jay Carroll, SeQuel Response, Inc. , aka SeQuel Response, SeQuel operates as a provider of marketing services that help companies expand faster by engaging more clients at a lower cost across the United States. In August 2022, Franklin Madison Group LLC, a portfolio company of Mill Point Capital, acquired SeQuel Response, Inc. The company offers a wide range of services, such as digital marketing, full-service direct mail marketing, and integrated direct mail and digital marketing.
In addition, the firm also provides strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns that allow clients to optimize the impact of campaigns and lift response rates among customers.
Current Investors
Franklin Madison Group LLC
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing
Website
www.sequeldm.com
Verticals
AdTech
Company Stage
Add-on
Total Amount Raised
Subscriber access only
SeQuel Response, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | SeQuel Response, Inc. | - |
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