Sense360, Inc.

Sense360, Inc. is a technology firm specializing in consumer behavior analytics. The company harnesses location data to provide insights that help businesses enhance customer experience and optimize operational strategies. Sense360, Inc.

provides location-based analytics solutions to businesses, helping them understand consumer behavior. Founded in 2014 in Los Angeles, US, the company has engaged in 6 deals, with a focus on leveraging data for strategic insights. Kamil Mroczek, the founder, has a background in entrepreneurship and technology. The company was acquired by Medallia, Inc.

in September 2020, with financial terms not disclosed. Sense360 has raised a total amount of USD 3. 50 mn, with the latest funding round being a USD 3. 50 mn investment from Counterpart Ventures.

Sense360 offers a suite of analytics solutions that provide businesses with deep insights into consumer behaviors and preferences based on location data. Its platform enables clients to analyze foot traffic, optimize locations, and enhance customer experiences. Sense360 caters to various sectors, including retail, hospitality, and automotive, allowing businesses to tailor their strategies based on actionable data. Sense360 operates on a subscription-based model, providing clients with annual contracts for their analytics solutions.

This model allows organizations to access bespoke packages that include location analytics, consumer behavior reports, and operational insights. The recurring revenue from these subscriptions underpins Sense360's financial framework, reflecting consistent demand for its data-driven services. Sense360 aims to leverage its recent funding to enhance its analytics capabilities and expand its product offerings. The company is focused on launching new features designed to provide deeper insights into consumer trends.

Additionally, Sense360 plans to target expanded operations in North America and Europe by 2022, utilizing the funding to bolster its market presence and develop innovative analytics solutions that align with emerging consumer needs.