Sen Do Technology Joint Stock Company

Sen Do Technology Joint Stock Company is an innovative e-commerce platform dedicated to enhancing consumer access to a wide range of agricultural products, connecting farmers directly with consumers through technology-driven solutions. Founded in 2012 in Ho Chi Minh City, Vietnam, Sen Do Technology Joint Stock Company operates an online marketplace specializing in agricultural products. The company's strategic focus has included the launch of Sendo Farm, an initiative to promote local farming and improve access to quality goods. The company has raised a total of USD 61 mn in funding, including a recent Series C round in November 2019, featuring investments from Beenos, Daiwa PI Partners, Digital Garage, East Ventures, Kasikornbank, SBI Holdings, and Softbank Ventures Asia.

The CEO, Phuong Tam, leads the company as it navigates the rapidly evolving e-commerce landscape. Sendo Farm operates as a comprehensive online supermarket that specializes in a diverse range of agricultural products, from fresh produce to local specialties adhering to Vietnamese OCOP standards. The platform enhances consumer access to quality agricultural goods, promoting local farming by directly connecting farmers with consumers. It leverages digital technology to provide a seamless shopping experience, allowing users to browse products, place orders, and receive deliveries at home.

Primarily serving urban centers in Vietnam, Sendo Farm supports local farmers and cooperatives, fostering an ecosystem that emphasizes fresh, high-quality food. In 2023, Sen Do Technology Joint Stock Company reported a revenue of USD 12,040,635. 40, with an EBITDA of -USD 13,962,170, reflecting the company’s operational dynamics and market challenges. Sen Do Technology Joint Stock Company aims to expand its product offerings and enhance its e-commerce platform's capabilities.

The company plans to launch new agricultural products and possibly explore additional market segments by the end of 2024. The recent funding of USD 61 mn from its Series C round will support these initiatives, enabling technological advancements and market expansion efforts. With a focus on serving a broader geographic area, the company is positioning itself to capture more urban markets in Vietnam and potentially other Southeast Asian regions.