Seltrol Inc.
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Seltrol Inc. - overview
Established
1985
Location
Greenville, SC, US
Primary Industry
Electronics
About
Seltrol Inc. , based in the US, specializes in distributing industrial automation products that enhance operational efficiency across a range of industries. It provides tailored automation solutions to meet diverse client needs. Founded in 1985 in Greenville, US, Seltrol Inc.
focuses on distributing industrial automation solutions. The company has undergone no significant pivots or changes in business strategy since its inception. The founder's background is not specified, nor are there any details regarding subsidiaries or previous companies founded by the founder. Seltrol has engaged in 1 deal, with the most recent transaction occurring on January 27, 2026, when it was acquired by Tavoron, a portfolio company of Fusion Capital Partners, although financial terms were not disclosed.
Seltrol Inc. specializes in the distribution of industrial automation products, serving a diverse array of industries across the Southeastern United States. The company offers a comprehensive selection of automation solutions from various manufacturers, encompassing sensors, controllers, drives, and integrated systems designed to enhance operational efficiency and modernize manufacturing processes. These products are utilized in sectors such as automotive, food and beverage, pharmaceuticals, and general manufacturing, addressing challenges related to productivity, precision, and automation in a rapidly evolving industrial landscape.
With over 30 years of experience, Seltrol provides tailored solutions that leverage its expertise to support clients ranging from small businesses to large enterprises, ensuring that end users can effectively implement and benefit from advanced automation technologies. Seltrol Inc. operates primarily on a B2B model, facilitating transactions with manufacturing companies and other industrial entities that require automation solutions. The revenue structure is based on direct sales of products, which may include flagship offerings tailored to specific industry needs.
Clients typically engage in purchasing agreements or one-time transactions for equipment and services, accompanied by consultation to optimize implementation. Although specific pricing plans for individual products are not disclosed, the company's comprehensive support services, including installation and training, contribute to the overall value proposition for clients. This transactional framework not only enhances customer satisfaction but also fosters long-term partnerships, positioning Seltrol as a reliable partner in industrial automation. The acquisition of Seltrol Inc.
by Tavoron is set to accelerate its growth within the automation industrial market, a strategy that will likely involve the introduction of new products and the expansion into new geographic regions. While specific new products and timelines are yet undisclosed, the backing from Tavoron is expected to facilitate these initiatives effectively. The recent acquisition will enable Seltrol to leverage additional resources for enhancing its product offerings and market reach.
Current Investors
Tavoron
Primary Industry
Electronics
Sub Industries
Electronic Components & Semiconductor Wholesalers, Computer & Office Equipment Distributors, Electronic Components, Monitoring & Security Software
Website
www.seltrol.com
Verticals
Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Seltrol Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Seltrol Inc. | - |
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