Selligent, Inc.
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
Selligent, Inc. - overview
Established
1990
Location
-, -, Belgium
Primary Industry
Software
About
Selligent, Inc. is a marketing technology company offering a robust cross-channel automation platform that enhances customer engagement through personalized marketing strategies and data integration. Founded in 1990 in Belgium, Selligent, Inc. specializes in marketing automation solutions.
The company was acquired by Campaign Monitor Pty. Ltd. in November 2020 from HGGC, with financial terms undisclosed. Currently led by CEO Karthik Kripapuri, Selligent has made significant strides in the marketing technology sector.
Selligent by Marigold provides a comprehensive cross-channel marketing automation platform designed to enable businesses to personalize customer engagement and optimize their marketing strategies. The platform integrates and centralizes various data sources, allowing marketers to create personalized content and manage targeted campaigns across multiple channels. Key features include real-time audience segmentation, no-code journey customization, and advanced reporting and optimization capabilities, aimed at enhancing customer interactions in sectors such as retail, media, travel, hospitality, and financial services. The company serves a diverse client base, including industry-leading retailers and service providers, helping them drive conversions, enhance customer loyalty, and improve return on investment (ROI) through tailored marketing solutions.
Selligent by Marigold's products are marketed globally, with particular emphasis on regions such as North America, Europe, and Asia-Pacific. In the most recent fiscal year 2023, Selligent by Marigold reported a revenue of USD 41. 87 mn and an EBITDA of USD 8. 85 mn.
The company generates revenue primarily through subscription-based models for its marketing automation platform, with clients ranging from large enterprises to smaller agencies. Selligent's partnerships with agencies and technology integrators enhance its revenue potential by providing ongoing support, tools, and training to empower marketing teams. Selligent plans to leverage its recent funding from the USD 150 mn Secondary Buyout to enhance its product offerings and expand into new markets. The company aims to develop new features and enhance its platform capabilities, targeting additional regions in North America and Asia-Pacific for market expansion.
This strategy is expected to solidify Selligent's presence and foster growth in the competitive marketing technology landscape.
Current Investors
Accel, Insight Partners, CM Group
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Sales & Marketing Software
Website
www.selligent.com
Verticals
Artificial Intelligence, Cloud Computing, Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Selligent, Inc. - financials
| Fiscal Year Ended | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Jun 30, 2021 | Jun 30, 2022 | Jun 30, 2023 | Jun 30, 2024 | Jun 30, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 9,120,521 | 9,042,408 | 11,226,355 | 9,762,537 | 12,583,906 | 19,026,371 | 29,436,191 | 33,618,978 | 30,444,664 | 23,294,022 | - | 43,357,098 | 39,600,159 | - | - | - |
| % Revenue Growth (YoY) | - | (0.9%) | 24.2% | (13.0%) | 28.9% | 51.2% | 54.7% | 14.2% | (9.4%) | (23.5%) | - | - | - | - | - | - |
| EBITDA (USD) | 1,074,556 | (2,275,382) | (267,620) | (2,654,221) | 625,717 | 3,252,399 | 11,208,943 | 10,239,224 | 8,899,938 | 31,671 | - | (3,100,144) | 7,324,307 | - | - | - |
| Operating Income (USD) | 962,674 | (2,488,539) | (487,792) | (2,874,006) | 438,945 | (37,757) | (368,604) | (1,333,695) | 409,651 | (136,245) | - | (3,295,505) | 7,204,766 | - | - | - |
| Operating Margin | 10.6% | (27.5%) | (4.3%) | (29.4%) | 3.5% | (0.2%) | (1.3%) | (4.0%) | 1.3% | (0.6%) | - | (7.6%) | 18.2% | - | - | - |
| % EBITDA Margin | 11.8% | (25.2%) | (2.4%) | (27.2%) | 5.0% | 17.1% | 38.1% | 30.5% | 29.2% | 0.1% | - | (7.2%) | 18.5% | - | - | - |
| NET Income (USD) | 2,887,717 | (4,364,715) | (135,595) | (3,013,922) | 242,422 | (6,299,830) | (533,644) | (1,323,323) | 464,062 | (13,400,158) | - | (4,742,204) | 7,117,751 | - | - | - |
| % Net Margin | 31.7% | (48.3%) | (1.2%) | (30.9%) | 1.9% | (33.1%) | (1.8%) | (3.9%) | 1.5% | (57.5%) | - | (10.9%) | 18.0% | - | - | - |
Selligent, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Selligent, Inc. | - | ||||||||
| Add-on | Completed | Strongview | - | ||||||||
| Secondary Buyout | Completed | Selligent, Inc. | - | ||||||||
| Buyout | Completed | Selligent, Inc. | - |
Displaying 1 - 4 of 4
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.