SellAbroad

SellAbroad is a privately held technology platform that facilitates global e-commerce by localizing the shopping experience for brands, ensuring seamless integration with popular e-commerce platforms and supporting diverse global markets. SellAbroad, founded in 2024, operates as a technology platform aimed at enhancing global e-commerce capabilities for brands. The company is based in Saudi Arabia and has executed a total of 1 deal to date. In February 2025, SellAbroad raised USD 180,000 in pre-seed funding from Antler, marking their first funding round, which coincides with the total amount raised.

The founder's background is currently not disclosed. SellAbroad offers a comprehensive platform designed to facilitate global e-commerce for brands by localizing various aspects of the shopping experience, including payments, shipping, storefronts, and marketing campaigns. Their core product seamlessly integrates with existing e-commerce platforms such as Shopify and WooCommerce, allowing brands to launch their operations in new markets without the need for additional development work. The service supports over 100 local payment methods, ensuring that brands can cater to diverse consumer preferences across different regions.

Additionally, SellAbroad provides localized storefronts in more than 55 languages, enabling brands to connect with customers from various cultural backgrounds. The target markets include regions such as the Middle East, Europe, and North America, where users benefit from transparent pricing that includes duties, VAT, and taxes at checkout, thus eliminating hidden fees that could lead to cart abandonment. SellAbroad generates revenue primarily through subscription-based pricing plans tailored to different business needs, including tiers such as "Launch," "Expand," and "Dominate," with monthly costs ranging from USD 79 to USD 299. Each plan includes specific features designed to enhance the e-commerce experience, such as customs and duties calculation at checkout, access to localized payment options, and dedicated marketing support.

For instance, a brand subscribing to the "Dominate" plan would benefit from unlimited localized creatives and a dedicated marketing manager, thereby enhancing their visibility and operational efficiency in targeted markets. This pricing structure allows SellAbroad to establish ongoing relationships with brands, facilitating regular transactions as they expand their e-commerce capabilities globally. The company’s model supports both B2B and direct-to-consumer transactions, ensuring that brands can efficiently sell to international customers while managing their marketing and logistics needs through a single integrated platform. Looking ahead, SellAbroad plans to launch innovative products aimed at enhancing user experiences and expanding functionality within its platform.

Additionally, the company seeks to broaden its market presence, with specific targets in regions such as Asia and Africa by late 2025. The recent funding of USD 180,000 will be utilized to support these expansion initiatives, including product development and market entry strategies.