Selkirk Sport LLC

Selkirk Sport LLC, based in the US, specializes in high-quality pickleball equipment and apparel, designed for both amateur and professional players, enhancing performance and enjoyment on the court. Founded in 2014, Selkirk Sport LLC operates out of Coeur d'Alene, US, focusing on the development of pickleball products. The company recently underwent a change in ownership when it was acquired by Bluestone Equity Partners in January 2026 for USD 30. 000 mn, having raised a total of USD 30.

000 mn across funding rounds. The acquisition enables them to enhance their product offerings. Selkirk Sport specializes in providing high-quality pickleball equipment and apparel, with a focus on performance-driven products tailored for both recreational and professional players. The company's core offerings include a range of pickleball paddles, footwear, and athletic clothing designed specifically for the sport.

Their paddles, such as the VANGUARD series and the SLK line, feature advanced technologies aimed at enhancing control, power, and spin for players of all skill levels. Additionally, Selkirk's CourtStrike 2. 0 shoes are engineered for optimal support and comfort on the court, while their clothing line offers lightweight, functional options like lined shorts with pickleball-specific pockets. Selkirk’s customer base spans across the United States and extends to international markets, including Canada and select regions in Europe, making their products accessible to a global audience of pickleball enthusiasts.

Selkirk Sport's revenue model is primarily driven by direct-to-consumer sales through their e-commerce platform, supplemented by partnerships with retailers and wholesalers. The company engages in transactions for individual products, with flagship items like the CourtStrike shoes and various paddle models offered at competitive prices. For example, the Women's CourtStrike Pickleball Shoes are priced at USD 80, while the Selkirk VANGUARD Power Air - Invikta paddle is available at USD 130, reflecting the company's strategy to cater to a diverse clientele, from beginners to advanced players. Revenue is generated through one-time purchases, with promotions such as free shipping on orders over USD 55 incentivizing customers to increase their cart size.

The transactional structure emphasizes a straightforward purchasing process, enabling easy access to their innovative product range for both individual consumers and retail partners. Following the acquisition in January 2026, Selkirk Sport LLC plans to expand its product offerings significantly. The funding received will support the development of new product lines and enhancements to existing ones. The company aims to penetrate new international markets, particularly in Europe and Asia, by mid-2026, aligning with their strategy to increase their global footprint and customer base.