Self

Self is a US-based company specializing in advanced digital identity verification solutions that prioritize user privacy and security through innovative technologies, including zero-knowledge cryptography and biometric authentication. Founded in 2024 in Dover, US, Self focuses on digital identity verification, employing zero-knowledge cryptography to enhance security. The company raised USD 9. 000 mn in Seed funding in November 2025 from investors such as Greenfield Capital and Verda Ventures, marking its first deal and total amount raised.

Self specializes in providing advanced digital identity verification solutions leveraging zero-knowledge cryptography. Their core product offerings revolve around enabling users to verify their identity while maintaining privacy and security. This is achieved through biometric authentication, allowing users to scan government-issued IDs or passports to confirm attributes such as age or gender without revealing sensitive personal information. The technology facilitates selective disclosure, ensuring that users control what information is shared during identity verification processes.

Self's services cater to a diverse clientele, including businesses in sectors such as finance, social media, and online marketplaces, seeking to implement sybil-resistant solutions and enhance user trust. The company’s products are operational across various geographical markets, including the United States and EU member countries, particularly enhancing compliance and security measures for organizations operating within these jurisdictions. Self generates revenue through partnerships and direct engagements with businesses that implement their identity verification technologies. The company’s transactional structure includes subscription services, where clients pay for access to Self’s proprietary APIs and tools for integrating identity verification features into their platforms.

Specific pricing plans for these services are tailored to the needs of the client, depending on volume and usage requirements. Flagship offerings such as the biometric ID verification and the Self Points program incentivize users for secure identity interactions, further enhancing customer engagement and retention. This model aligns with the demand for privacy-preserving identity solutions, positioning Self to capitalize on a growing market focused on secure digital identity management. In November 2025, Self raised USD 9.

000 mn in Seed funding, which will be utilized to enhance privacy-focused identity solutions and support compliance for digital identity in decentralized finance. The company plans to launch new products centered around these technologies and expand into additional markets, specifically targeting regions with stringent identity verification requirements. These initiatives aim to be rolled out in the coming years, enhancing operational capabilities and market presence.