SELF BEAUTY

Based in Seoul, South Korea, SB Cosmetics Co. , Ltd. , operating under the brand name SELF BEAUTY is a South Korean company dedicated to providing innovative beauty and personal care products that enhance self-care experiences for consumers, focusing on personalized beauty solutions. In January 2025, SELF BEAUTY raised venture funding from investors.

As of January 2025. the company is led by its CEOs, Cho Young-jin and Kim Se-young. The company provides innovative solutions across various skin types, potentially including skincare formulations, beauty tools, and wellness products, thereby catering to beauty enthusiasts and everyday consumers seeking quality products. he company's offerings include makeup essentials like foundations, concealers, and lipsticks, as well as skincare products such as cleansers, toners, serums, face masks, and sunscreens.

It also provides beauty tools, including makeup brushes and sponges, which are distributed through various online platforms and offline retail channels. The company intends to use the January 2025 funding to formulate and launch new products, supporting the company's strategy for future growth. The company aims to expand into new geographic markets, although specific regions have not been detailed.   SELF BEAUTY generates revenue through direct-to-consumer sales via its e-commerce platform.

Customers can purchase products from the official store, with various purchasing options available, including one-time buys and subscription services.