Seedtag Advertising, S.L.

Seedtag Advertising, S. L. , based in Madrid, Spain, specializes in neuro-contextual advertising, providing innovative solutions to enhance brand visibility and engagement on digital platforms. Founded in 2014, Seedtag Advertising, S.

L. operates from its headquarters in Madrid, Spain, focusing on neuro-contextual advertising solutions. The company has secured a total of EUR 250. 000 mn through various funding rounds, with the latest round occurring on July 27, 2022, which included participation from Advent International and other investors.

The founders, Albert Riera and Jorge Poyatos, have a history of entrepreneurial ventures that contribute to the firm’s strategic direction. Seedtag specializes in neuro-contextual advertising, offering a suite of innovative advertising solutions designed to enhance brand engagement and visibility across digital platforms. Their core product is powered by advanced technology and neuroscience principles, enabling advertisers to resonate with audiences by understanding their interests, emotions, and intentions. This approach ensures that campaigns are contextually relevant and impactful, as evidenced by measurable improvements in brand lift and ad recall.

Seedtag’s offerings include access to over 11,000 premium publishers, emphasizing brand safety and trustworthiness. The company serves clients in Brazil, Spain, Mexico, the United States, and the United Kingdom, catering to diverse industries seeking to elevate their digital advertising strategies. The company operates on a B2B model, generating revenue primarily through advertising partnerships and campaigns tailored to client needs. Its pricing structure may include subscription-based fees or commission fees linked to campaign performance, allowing flexibility for clients.

In July 2022, Seedtag Advertising, S. L. raised EUR 250. 000 mn in venture funding to enhance its product offerings and expand its global presence.

The company aims to build new products and explore additional markets, with a focus on increasing its footprint in regions where it already operates. The financing will support these initiatives, enabling Seedtag to further develop its advertising solutions and improve its market reach.