SecretNewCo

SecretNewCo is a mobile gaming company focusing on developing deeply engaging games. With a commitment to delivering quality gaming experiences, it targets both casual and hardcore gamers through strategic gameplay and civilization management. Founded in 2013 in Timonium, US, SecretNewCo specializes in mobile game development, creating products that appeal to a wide range of players. The company was established by Tim Train and is currently led by CEO Bryant Freitag.

In July 2013, SecretNewCo secured financing from Nexon, marking a significant moment in its funding journey. Big Huge Games specializes in developing mobile games that offer engaging and richly crafted gaming experiences. Their flagship product, "Dominations," allows players to guide a civilization through human history, focusing on strategic gameplay and civilization management. Catering to both casual and hardcore gamers, they foster competitive and cooperative play, reaching diverse audiences across North America, Europe, and Asia.

Big Huge Games generates revenue through direct-to-consumer sales of their mobile games, employing a free-to-play model enhanced by in-game purchases. Players can access their games for free, with microtransactions forming the primary revenue stream, allowing for optional enhancements in gameplay. Revenue is generated through app stores, ensuring ongoing financial health. Looking ahead, SecretNewCo aims to expand its product lineup and enhance user engagement with new mobile game releases anticipated in the near future.

The company is exploring expansion into additional markets across Asia and Europe by 2025. The financing received in July 2013 from Nexon will support these growth initiatives, facilitating the development and marketing of new titles to capture a broader audience.