Secret Mode Ltd.

Secret Mode Ltd. is a dynamic video game publishing company dedicated to creating immersive and innovative gaming experiences for a diverse audience worldwide. Founded in 2020 in Sheffield, UK, Secret Mode Ltd. specializes in video game publishing with a focus on delivering unique gameplay experiences.

The company completed its first deal in March 2025, when Emona Capital LLP and management acquired it from Sumo Group, Ltd. The founder's history remains undisclosed. Secret Mode specializes in video game publishing, focusing on creating engaging and innovative gaming experiences that cater to a diverse audience. Their core product offerings include titles such as A Little to the Left, Critter Café, and DEATHSPRINT 66, which are designed to appeal to various demographics and interests.

These games provide users with unique gameplay mechanics and creative storytelling, addressing the desire for quality entertainment and interactive experiences. Secret Mode aims to enhance the gaming landscape by fostering creativity and inclusivity, ensuring that their products resonate with both casual and dedicated gamers. The company serves a global client base, distributing its games across multiple geographical markets, including North America, Europe, and Asia. Secret Mode generates revenue primarily through direct-to-consumer sales of its video game titles, where customers can purchase games digitally through various platforms.

The company may also engage in partnerships with retailers and distributors to expand its reach and presence in physical retail environments. Revenue transactions typically occur through one-time purchases of individual games, possibly supplemented by additional content or downloadable expansions that enhance the original offerings. The company's flagship products, A Little to the Left, Critter Café, and DEATHSPRINT 66, represent key revenue streams and contribute to sustained financial performance. The transaction structure emphasizes a consumer-centric model, focusing on delivering high-quality gaming experiences that encourage repeat purchases and long-term engagement.

As of March 2025, following the acquisition by Emona Capital LLP, Secret Mode Ltd. plans to accelerate its growth by designing and launching new products, although specific titles and release dates have not been disclosed. The company aims to expand into new markets, with targeted growth in Asia and North America. The recent acquisition allows for enhanced investment into these initiatives, supporting the development and marketing of new gaming titles.