Screenvision Media

Screenvision Media is a cinema advertising company that connects brands with moviegoers through strategic advertising placements, enhancing audience engagement in theaters across the United States. Founded in 1990, Screenvision Media focuses on cinema advertising, providing brands access to diverse audiences. The company is headquartered in New York, US. In June 2018, ABRY Partners acquired a controlling stake in Screenvision for approximately USD 380 mn, with Shamrock Capital retaining a minority stake.

The acquisition was completed in July 2018. The current CEO is John Partilla. Screenvision Media specializes in cinema advertising, providing brands with access to an extensive network that reaches a diverse audience of moviegoers across the United States. The core products include the pre-show entertainment segment known as Front + Center, which combines curated and co-branded content to enhance the cinematic experience before feature films.

Additionally, Screenvision Media offers a premium advertising space known as Marquee Position, strategically placed after trailers and before the main feature to maximize viewer engagement. Their services target brands seeking to connect with the cinema's enthusiastic audience, which includes a significant proportion of individuals under 40 years old and diverse demographics such as Hispanic/Latino, Black/African American, and Asian American/Pacific Islander communities. Screenvision Media operates primarily within the U. S.

market, leveraging partnerships with major theatre chains to deliver its advertising offerings effectively. Screenvision Media generates revenue through partnerships and advertising contracts with brands seeking to utilize cinema as a medium for marketing. The company's transaction structure primarily involves B2B arrangements where brands pay for ad placements within its network, particularly during the Front + Center preshow and the highly sought-after Marquee Position. These advertising placements are designed to foster brand awareness, drive sales lifts, and increase foot traffic to retailers.

The firm collaborates with a range of clients, from large national brands to local advertisers, providing tailored solutions that cater to their specific marketing needs. The pricing models for these advertising services are structured around campaign durations and the visibility of ad placements, ensuring that clients receive measurable engagement and return on investment. In June 2018, ABRY Partners' acquisition of Screenvision for USD 380 mn is anticipated to enhance the company's capacity to innovate its advertising solutions and expand its reach within cinema advertising. Plans for future growth include exploring new advertising technologies and potentially expanding into new markets, aiming to diversify their advertising offerings while leveraging the existing infrastructure.

Recent funding will support initiatives to refine their product offerings and grow their market presence.