Scivation, Inc.

Scivation, Inc. specializes in formulating nutritional supplements aimed at enhancing athletic performance and muscle recovery, positioning itself as a prominent player in the health and wellness industry. Founded in 2004 in Burlington, US, Scivation, Inc. focuses on developing sports nutrition products.

In April 2017, the company was acquired by Nutrabolt, a portfolio company of MidOcean Partners, from Plexus Capital. XTEND, the official hydration and BCAA recovery brand under Cellucor, offers a comprehensive range of performance-oriented nutritional supplements, including BCAA powders, amino acids, energy drinks, pre-workout formulas, protein powders, and fat burners designed for athletes and fitness enthusiasts. Key products such as XTEND Original BCAA Powder and XTEND EAA Essential Amino Acids Powder support muscle recovery, while energy drinks cater to those seeking an energy boost during workouts. XTEND's products are marketed primarily to health-conscious consumers across North America, Europe, and Asia, serving professional athletes, fitness trainers, and everyday users.

The revenue structure of XTEND is primarily driven by direct-to-consumer sales through subscription models and one-time purchases, complemented by partnerships with retailers and wholesalers. Customers can opt for subscription services, which offer discounts, enhancing long-term engagement. The pricing strategy for flagship products includes various serving sizes, allowing users to choose according to their needs, while sales are facilitated through the company's e-commerce platform and retail partnerships, contributing to a sustainable revenue stream. Following its acquisition in April 2017, Scivation plans to leverage recent funding to expand its product line and enhance market presence.

New products are anticipated to be launched in the near future, although specific release dates are not disclosed. The company aims to penetrate additional markets, specifically targeting growth opportunities in Europe and Asia by 2025. The investment from Nutrabolt is expected to support these initiatives as Scivation seeks to broaden its reach and product offerings.