Scibids Technology SAS

Based in France, Scibids Technology SAS delivers AI-driven solutions that optimize digital advertising performance, enhancing efficiency and effectiveness for brands across various markets. Scibids Technology SAS, founded in 2016 in Paris, France, specializes in AI-driven digital advertising solutions. The company has undergone strategic developments and recently completed a TRADE SALE to DoubleVerify, Inc. on July 31, 2023, for USD 125.

00 mn. The founders, Julien HIRTH and Rémi Lemonnier, have a history of developing innovative technologies within this space. Scibids has successfully completed 2 deals, with the latest funding bringing the total amount raised to USD 125. 00 mn.

Scibids AI specializes in enhancing digital advertising through advanced AI-driven technology, focusing on optimizing advertising performance while maintaining cost efficiency. Their core offerings include custom algorithm solutions that leverage various data signals such as first-party data, offline sales data, and attention metrics. This allows brands to create and manage tailored Key Performance Indicators (KPIs) that align with their unique business objectives. The company serves a diverse client base, including advertisers, agencies, and demand-side platforms (DSPs) across global markets, including the United States, Europe, and Asia-Pacific regions.

By utilizing the capabilities of Scibids AI, clients can improve campaign outcomes by maximizing reach on quality media inventory and optimizing return on ad spend (ROAS). The revenue generation model of Scibids AI primarily revolves around B2B transactions with their clients, which include advertisers and agencies. The company operates on a partnership basis, providing subscription services and custom solutions that facilitate advanced advertising strategies. Clients engage with Scibids AI to access proprietary tools that enhance campaign performance, resulting in ongoing revenue streams.

Specific pricing structures and flagship product offerings are associated with their AI activation services, which enable clients to achieve better ad performance metrics. This model is designed to foster long-term relationships with clients while delivering measurable results in their advertising efforts. Following the acquisition by DoubleVerify, Inc. on July 31, 2023, Scibids Technology SAS will leverage the USD 125.

00 mn funding to enhance its product development for advertisers. Plans include the design and launch of new AI-driven advertising products aimed at expanding their market reach into North America and Asia-Pacific regions by the end of 2024. This strategic move aims to strengthen their competitive position in the digital advertising landscape and enhance service offerings for existing and new clients.