Savvy Coop, Ltd.

Savvy Coop, Ltd. is a New York-based cooperative that connects patients with pharmaceutical companies, enhancing product development through direct patient insights and engagement. Founded in 2016, Savvy Coop, Ltd. specializes in patient engagement for pharmaceutical companies.

The company has engaged in one significant funding deal, raising venture funding from Indie. vc in April 2020. The CEO, Greg Merritt, along with co-founders Jen and Ronnie Sharpe, lead the company from its headquarters in New York, US. Savvy Cooperative provides crucial patient insights to pharmaceutical companies and startups, focusing on enhancing direct patient engagement in product development and marketing.

Their services include 'Savvy Gigs,' where patients share experiences for rewards, and platforms for digital health companies to test solutions with real users, catering primarily to North American and European markets. The revenue model of Savvy Cooperative is built on partnerships with clients needing authentic patient perspectives. Engagements are structured on subscription-based arrangements or project-specific contracts, generating revenue through structured payments for patient participation in research projects or focus groups, with compensations awarded to the participants. Savvy Coop is focused on expanding its service offerings and geographic reach, with plans to introduce new products designed to further enhance patient engagement in healthcare.

The company intends to enter additional markets in Europe by the end of 2023, leveraging the recent venture funding raised in April 2020 to support these initiatives.