Savage Sports

Savage Sports, through its subsidiary Bowtech, focuses on the design and production of high-performance archery equipment, catering to hunters and target shooters with innovative, quality bows and gear. Founded in 1995, Savage Sports operates out of Eugene, US, specializing in archery equipment. The company was previously part of a larger conglomerate and underwent a significant transformation in 2013 when it sold its parent company Savage, along with its subsidiaries, to Alliant Techsystems for USD 315 mn in an all-cash transaction. Following this, Savage Sports became a standalone entity with Bowtech as a key subsidiary.

In February 2015, Bowtech was acquired by Teledyne Technologies for an undisclosed amount. Bowtech specializes in the design and manufacturing of high-performance archery equipment, primarily focusing on bows for hunting and target shooting. Their core offerings include a diverse range of bows equipped with innovative technologies such as the Aeromag magnesium riser, which enhances durability and reduces weight, thus improving the overall user experience. The bows cater to a wide clientele, including youth and adult archers of all skill levels, with specific models designed for men and women alike.

Bowtech's products are sold in various geographical markets, including North America, Europe, and select regions in Asia, ensuring broad accessibility for archery enthusiasts. The company positions its products as premium options in the market, aimed at providing optimal performance and customization for serious archers. Bowtech generates revenue primarily through the direct sale of its archery products to consumers, utilizing a business-to-consumer (B2C) model. Customers can purchase bows and related gear through the company’s online platform, as well as through a network of authorized dealers and retailers across multiple regions.

The pricing structure for Bowtech products varies, with flagship models typically priced between USD 649 and USD 1,999, reflecting their premium quality and advanced technology features. Bowtech also offers personalization options through their Bow Builder tool, enhancing customer engagement and satisfaction. This strategy not only facilitates direct sales but also strengthens partnerships with retailers and helps maintain a loyal customer base within the archery community. Bowtech is focused on developing new products, including advanced archery gear set to launch in the upcoming seasons.

The company aims to expand its presence in European markets and selected Asian countries by 2025. The recent funding from the Trade Sale, amounting to USD 315 mn, will support these initiatives, enhancing their product development capabilities and facilitating market entry efforts.