Satiya Nutraceuticals Pvt. Ltd.

Satiya Nutraceuticals Pvt. Ltd. is a Mumbai-based company specializing in plant-based wellness products, focusing on nutrition and hair care solutions for health-conscious consumers. Founded in 2018 in Mumbai, India, Satiya Nutraceuticals Pvt.

Ltd. focuses on developing innovative wellness products. The company has successfully raised funding through two significant deals, including a Series A round in July 2023, totaling INR 305. 10 mn, with investors like Guild Capital and RPSG Ventures.

The current company valuation stands at INR 1434. 91 mn. The company was co-founded by Rishubh Satiya, alongside Aditya Jain and Akash Zaveri, who brought their expertise to the health and wellness sector. Satiya Nutraceuticals, operating under the brand PlixLife, specializes in plant-based wellness products, including vegan protein powders, dietary supplements like Garcinia Cambogia and Apple Cider Vinegar tablets, and hair care formulations.

These products cater to diverse needs such as weight management, nutritional support, and hair health, appealing to consumers pursuing vegan lifestyles. PlixLife markets its products in various regions, with a focus on India and the United States, targeting individuals interested in clean-label solutions. For the fiscal year 2023, Satiya Nutraceuticals reported a revenue of INR 12,326,648. 70, with an EBITDA of -INR 1,225,304.

80, reflecting the company's investment in product development and market reach. In July 2023, Marico Limited agreed to acquire a 32. 75% minority stake in Satiya Nutraceuticals Pvt. Ltd.

This acquisition will extend Marico's reach into value-added foods and nutrition segments, with plans to acquire an additional 25. 25% stake by May 2025. The funding from the recent Series A round will enhance product development and expansion into new markets as Satiya Nutraceuticals prepares to launch innovative products in response to consumer demand.