Sambla Group AB

Sambla AB, based in Sweden, operates as a loan brokerage platform enabling users to compare and secure loans from multiple credit providers effortlessly. Founded in 2014, Sambla AB is a loan brokerage that assists individuals in finding suitable personal loans and consolidating debt. The firm is headquartered in Stockholm, Sweden. The company was co-founded by Alexander Milles, Per Österström, and Petter Nyman.

In February 2021, Nordic Capital acquired Sambla AB, marking a significant transition in its ownership structure. The firm has completed one notable deal since its inception, with the most recent deal occurring in February 2021. Sambla offers a comprehensive platform for comparing and securing loans, focusing primarily on personal loans, debt consolidation, and vehicle financing. Their core service allows individuals to compare loan offers from over 40 credit providers with a single credit inquiry.

Since its launch, the company has assisted more than 390,000 customers in obtaining loans at competitive rates, thereby addressing financial needs such as debt consolidation into a single loan for more manageable payments. In its most recent financial year, Sambla reported a revenue of USD 116. 23 mn and an EBITDA of USD 24. 17 mn.

The company generates revenue through partnerships with banks and financial institutions, receiving compensation for facilitating connections between borrowers and lenders in a fee-for-service model, ensuring that consumers can access tailored loan offers at no additional costs. Following the acquisition by Nordic Capital in February 2021, Sambla plans to leverage its resources to develop new financial products and expand into additional Nordic markets. The company aims to implement these growth strategies by 2023, enhancing its platform's capabilities to cater to evolving consumer needs. The recent funding will be utilized to support these initiatives, facilitating product development and geographic expansion.