Saltfish AB

Based in Sweden, Saltfish AB provides innovative software solutions that enhance user interaction and conversion rates through AI-generated videos. Saltfish AB is a Stockholm-based company founded in 2025, specializing in an interactive video platform. The firm has secured funding through one deal, with its latest round occurring on September 9, 2025, raising USD 730,000 led by Antler. Saltfish specializes in providing an interactive video platform designed to enhance user engagement and conversion through AI-generated videos.

Their core product offerings include a state-of-the-art video generator that creates videos from text in mere seconds, a flow builder that allows users to construct video flows with branching and conditional logic, and a video widget that enables seamless embedding of videos within websites and applications. The primary use cases addressed by Saltfish revolve around reducing bounce rates, capturing leads, onboarding users efficiently, and highlighting advanced product features through contextual videos. Their services cater to a diverse clientele, including companies like Influeri, Sustainly, and Univid, serving end users across various sectors globally, such as tech, e-commerce, and SaaS industries. Saltfish's products are actively marketed and utilized in key international markets, including North America and Europe.

Saltfish operates on a subscription-based revenue model, where clients access their suite of interactive video solutions through various pricing plans tailored to specific business needs. The transactions involve businesses subscribing to Saltfish’s platform to generate videos, build flows, and embed interactive content directly into their user interfaces, enhancing user onboarding and engagement. Clients are likely to enter multi-year contracts or annual subscriptions, allowing them ongoing access to the AI video generator, flow builder, and related services. The firm’s flagship product offerings play a critical role in driving revenue, as companies leverage these tools to streamline their customer journeys and boost conversions.

Additionally, partnerships with businesses seeking to improve user engagement strategies further contribute to Saltfish's financial growth. In September 2025, Saltfish AB raised USD 730,000 in venture funding led by Antler, with individual investors also participating in the round. The company will utilize this funding to develop its video platform and support integration with business websites and software tools. Saltfish plans to enhance its product offerings further and expand into new markets, including targeted efforts in North America and Europe, focusing on businesses looking to improve user engagement through innovative video solutions.