Salted Inc.

Salted Inc. is a US-based digital platform focused on the restaurant industry, creating innovative food brands that cater to modern consumer preferences for convenience and quality. Salted Inc. was founded in 2014 in Santa Monica, US, and operates primarily within the food sector, developing brands that align with contemporary dietary trends.

The company has secured a total of 4 deals, with its most recent funding round occurring on June 29, 2023. In this Series B round, Salted raised USD 14. 00 mn, led by Creadev, with additional participation from B. Riley Capital Management and PROOF.

VC. The latest funding brings the total amount raised by Salted to USD 14. 00 mn, with a current company valuation of USD 102. 65 mn.

Kristy Jackson is the founder of the company. Salted operates as a digital-first platform catering primarily to the restaurant industry by developing innovative food brands that resonate with modern consumer preferences. The company's core product offerings include a variety of clean and craveable food items designed to meet the tastes and dietary behaviors of health-conscious millennials and Gen Z consumers. These products are marketed as convenient, high-quality options that fit seamlessly into the busy lifestyles of their target demographic, focusing on urban centers across the United States, where the demand for accessible and trendy food solutions is increasing.

Salted serves a diverse client base through direct-to-consumer online sales, potentially incorporating subscription models and partnerships with food delivery platforms to enhance accessibility. Salted’s revenue model is structured around direct-to-consumer sales, facilitated through online platforms catering to individual customers seeking convenient meal solutions. Transactions occur primarily via individual purchases or subscription services that allow customers to receive regular deliveries of their preferred products. Salted employs pricing strategies that reflect the quality and uniqueness of its offerings, particularly for flagship products emphasizing clean and healthy ingredients.

Partnerships with food delivery services and retailers provide additional revenue generation avenues, broadening the company's reach and enhancing brand visibility in competitive markets. In June 2023, Salted Inc. secured USD 14. 00 mn in Series B funding to support its global expansion efforts.

The company plans to utilize this funding to enhance its market reach worldwide, with specific initiatives focused on launching new products that align with evolving consumer tastes. Salted aims to expand into new geographic regions, targeting major urban areas in the United States and potentially beyond, thereby leveraging its innovative food brands to capture growing demand.