salted GmbH

Based in Berlin, Germany, and founded in 2020, salted GmbH operates as a cosmetics and skincare product manufacturing company. In September 2020, salted raised angel funding. The firm, as of June 2024, is led by its co-founders Moritz Richter (CEO) and Florian Karber (COO). The company offers a direct-to-consumer beauty brand specializing in vegan, natural, cruelty-free, and free from microplastics, parabens, and silicones, sustainable skincare products that harness the power of marine ingredients.

Salted develops personalized skincare routines designed to enhance both the appearance and well-being of its users. Salted's product lineup includes a variety of skincare items, such as cleansers, serums, and facial masks, all featuring active ingredients derived from micro and macroalgae, plant extracts, and proven skincare actives like hyaluronic acid and vitamin C. The brand has also introduced nutritional supplement sprays with nanoemulsion technology for improved absorption. salted generates revenue by offering its personalized skincare routine offline through stores and online through e-commerce website.

Some examples of the products available on its e-commerce website include FACE: Firming & Regeneration at EUR 64. 99, FACE: Hydration & Energy at EUR 43. 99, Firming Peptide Serum at EUR 29. 99, etc.