Sahi Cosmetics

Sahi Cosmetics is a skincare and luxury makeup brand that provides inclusive products designed to enhance beauty while addressing skin concerns. Their offerings blend cosmetic appeal with beneficial skincare properties. Founded in 2016 in Plymouth, US, Sahi Cosmetics specializes in inclusive skincare and cosmetic products. The company was established by Sheleen Sahi, who has a background in beauty product formulation.

In August 2017, Sahi Cosmetics secured USD 0. 1 million in Seed funding led by the University of Michigan (Ross School of Business), marking their first significant investment round. Sahi Cosmetics specializes in inclusive skincare and luxury makeup products that blend cosmetic appeal with skincare benefits. Their core product offerings include foundations, concealers, eyeshadows, and various lip products, all infused with skincare and anti-aging properties.

These products are designed to address various skin concerns while providing aesthetic enhancements, thus catering to consumers seeking both beauty and skincare in a single application. The company emphasizes a shade match guarantee, allowing customers to upload their photos for personalized foundation and concealer recommendations, enhancing user satisfaction. Sahi Cosmetics targets a diverse client base, including beauty enthusiasts and individuals with specific undertone needs, and markets its products primarily in the United States, Canada, and select regions in Europe, as evidenced by its presence in retailers like Macy's, as well as through direct-to-consumer online sales. Sahi Cosmetics generates revenue through direct-to-consumer sales via its e-commerce platform and partnerships with retailers such as Macy's.

The company employs a transactional structure that includes individual product sales and bundle sets, catering to a wide range of consumer preferences. Customers can purchase items such as the Skin Perfecting Elixir Foundation, which reflects the brand's commitment to quality and efficacy. Pricing for individual products and bundles varies, correlating with the value proposition of infused skincare benefits alongside cosmetic performance. The company's revenue structure is bolstered by promotional campaigns, such as seasonal discounts and collaborations, enhancing customer engagement and driving sales.

In the wake of the USD 0. 1 million Seed funding received in August 2017, Sahi Cosmetics plans to leverage these resources to innovate and expand its product line with upcoming launches aimed at enhancing their skincare offerings. The company is also looking to enter new markets, specifically targeting consumers in Europe and Asia by 2025. This strategic expansion aims to broaden their consumer base and increase brand visibility.

The recent funding will be utilized to support these initiatives, allowing for further development of products that cater to the diverse skincare needs of a broader audience.