Rusk Media Pvt Ltd.

Based in India, Rusk Media Private Limited specializes in creating immersive digital experiences for brands, offering innovative solutions that enhance consumer engagement through interactive content and gaming. Rusk Media Private Limited, founded in 2019 in New Delhi, India, focuses on developing interactive digital experiences for brands. In October 2025, Rusk Media Private Limited raised INR 1. 03 billion in series B funding led by new investor IvyCap Ventures, with participation from returning investors LC Nueva Capital, InfoEdge Ventures, and WOORI Venture Partners.

Individual and other unspecified investors also participated in the round. The founders include Aman Singh, D Payal, Divyam Dewan, Kshitij Baweja, Kunal Bhatia, Shantanu Singh, and Yashvardhan Bansal, with Mayank Yadav serving as CEO. The latest funding was aimed at meeting working capital requirements and supporting expansion initiatives. Rusk Media specializes in creating immersive experiences for brands through a suite of innovative digital products and services.

Their core offerings include branded mobile games, interactive playable ads, and augmented reality (AR) and virtual reality (VR) filters. These products enhance brand engagement and drive consumer interaction across various platforms, particularly social media. The branded mobile games are tailored to align with a client’s visual and marketing guidelines, providing a unique way to reach consumers. Interactive playable ads serve as a modern alternative to traditional advertising, significantly increasing conversion rates by allowing users to engage directly.

The AR and VR filters enhance user experiences on platforms like Instagram and Facebook, targeting diverse end users from gaming enthusiasts to social media users in markets including North America and Europe. In 2022, Rusk Media generated a revenue of INR 2,230,391. 50 with an EBITDA of INR -1,892,191. 40.

The company derives revenue through partnerships and direct client engagements, offering tailored mobile games and interactive ads that align with marketing strategies. This transactional model allows Rusk Media to cater to a variety of brands seeking innovative marketing solutions, driving revenue through both one-time projects and recurring engagements. The company will use the October 2025 funding to expand into the US, Europe, and EMEA regions and create new entertainment content for global audiences.