Rush Overland

Rush Overland provides advanced wastewater management solutions, specializing in Cured In Place Pipe (CIPP) technology with a focus on efficiency and innovation in pipeline rehabilitation and maintenance. Rush Overland was founded in 1987 in Odessa, US, focusing on the CIPP industry. The company was acquired by Tenex Capital Partners in December 2012, and its operations have been centered around North America, particularly in regions with significant oil and gas activities. The current CEO is Jim Poer, who leads the company in its strategic endeavors.

Rush Overland specializes in a diverse range of products and services focused on the Cured In Place Pipe (CIPP) industry, including Hot Oil Units, Frac Water Heaters, Pump Trucks, and innovative CIPP systems like UV Lateral and Mainline Curing Systems. These offerings are designed to enhance wastewater treatment processes, addressing the needs of municipal, industrial, and oil and gas sectors. With over 40 years of experience, the company emphasizes customer feedback in its product development, ensuring high-quality solutions for contractors and municipalities. Rush Overland generates revenue primarily through direct sales of specialized equipment and services within the wastewater and oil and gas sectors.

The business operates on a B2B model, supplying products such as Steam Units and Water Heaters with Inversion Towers, which are often accompanied by service contracts for ongoing maintenance. This model fosters strong relationships with clients, contributing to a consistent flow of repeat business and referrals. Rush Overland plans to enhance its product lineup by designing new technologies aimed at improving wastewater management solutions, although launch dates remain unspecified. The company is also targeting expansion into new markets within North America to diversify its client base and increase market share.

The recent acquisition by Tenex Capital Partners in December 2012 is expected to support these initiatives by providing the necessary resources for product development and market expansion.