Roxfit Limited

Roxfit Limited is a fitness tech company focused on enhancing training experiences through a specialized application. Founded in 2024 in York, UK, the company has successfully completed one funding round. In February 2026, Roxfit Limited raised GBP 1. 9 million in seed funding led by DSW Ventures, with participation from The York Angel Investors and SWIM Capital.

Roxfit primarily offers a comprehensive workout tracking application designed specifically for HYROX training and race day performance. The app enables users to create custom workouts or select from an extensive library of predefined routines, facilitating a diverse range of training methodologies. Key features include real-time guidance sent to users’ Apple Watches, intra-workout analytics, and detailed post-workout analysis, which covers metrics such as splits, heart rate data, and personal bests. The app targets fitness enthusiasts, particularly those preparing for HYROX competitions, by providing essential insights and performance tracking to help them achieve their training goals.

Roxfit serves a global customer base, with its products being accessible in various international markets, including North America and Europe. Roxfit generates revenue through a subscription-based model, offering users access to its extensive library of workouts and unique features. Clients typically engage with the application through direct-to-consumer transactions, subscribing for individual or multi-month access plans. These plans provide various pricing tiers that allow users to maximize their workout experience, with options tailored to different levels of engagement and usage frequency.

The flagship product, the Roxfit app, serves as the core offering, enhancing user engagement through features like workout syncing with Apple Watches and detailed performance analytics. The company's revenue structure emphasizes a direct relationship with users, fostering a community of fitness enthusiasts dedicated to HYROX training and performance improvement. In February 2026, Roxfit Limited raised GBP 1. 9 million in seed funding to advance product development, add engineering and artificial intelligence resources, and grow its global ambassador network.

The company plans to introduce new features to its app and enhance user interactivity. Future market expansion is targeted towards increased presence in North America and Europe, with plans to launch new functionalities by the end of 2025.