Rough Country, LLC
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Rough Country, LLC - overview
Established
1975
Location
Dyersburg, TN, US
Primary Industry
Automobiles, Other Vehicles & Parts
About
Based in Tennessee, US, and founded in 1975, Rough Country, LLC provides lift kits, off-road products, and suspension systems. The company was backed by Audax Group and Gridiron Capital. Rough Country, LLC introduced approximately 100 new products in 2020 alone. TSG Consumer Partners agreed to acquire Rough Country, LLC in June 2021 and completed the acquisition in July 2021.
Rough Country, LLC works with off-road sport utility vehicle (SUV) and truck market to provide performance-enhancing products and accessories that include suspension lift and leveling kits, performance shocks and stabilizers, lighting, wheels, tires, carries, winches, steering tops, steps, winches, fender flares, and cargo management products. As part of the acquisition by TSG Consumer Partners, Rough Country, LLC will leverage its digital and brand-building expertise to help fuel the company's product, distribution, and category expansion in the years to come.
Current Investors
TSG Consumer Partners, Gridiron Capital
Primary Industry
Automobiles, Other Vehicles & Parts
Sub Industries
Automobiles, Other Vehicles & Parts
Website
www.roughcountry.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Rough Country, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Rough Country, LLC | - | ||||||||
| Secondary Buyout | Completed | Rough Country, LLC | - | ||||||||
| Private Debt | Completed | Rough Country, LLC | - | ||||||||
| Recapitalisation | Completed | Rough Country, LLC | - |
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