Roq.ad GmbH

Roq. ad GmbH is a Berlin-based company specializing in identity solutions that navigate the challenges of a cookieless digital advertising landscape, enhancing audience targeting and privacy compliance for clients across Europe. Founded in 2015 and headquartered in Berlin, Germany, Roq. ad GmbH focuses on delivering identity solutions for digital advertising.

The company has successfully raised USD 7. 00 mn in Series A funding from investors including Gaingels Syndicate, OCA Ventures, DNX Ventures, and Aperiam Ventures, with the most recent deal occurring on June 16, 2022. The founders, Carsten Frien and Richy Ugwu, bring extensive experience in the tech sector, with Carsten Frien serving as the current CEO. Roq.

ad specializes in identity solutions designed to address the challenges posed by a cookieless digital landscape. The company's core offerings include a probabilistic identity graph and data onboarding solutions that connect hashed emails and IP addresses with mobile advertising IDs across key European markets, specifically Germany, the UK, and France. These products facilitate improved programmatic advertising performance by allowing businesses to effectively broaden their audience reach while ensuring adherence to stringent privacy regulations, such as GDPR. Roq.

ad's client base comprises major players in the adtech industry, including demand-side platforms (DSPs), customer data platforms (CDPs), and various consumer brands. The company's services are tailored for both North American and European markets, demonstrating their capability to cater to a diverse range of clients needing privacy-compliant identity solutions. Roq. ad generates revenue primarily through B2B partnerships and service agreements with its clients, enabling them to enhance their digital advertising efforts.

The financial transactions typically involve subscription models for access to Roq. ad’s identity graph and onboarding services, tailored to the specific needs of each client based on their campaign requirements and data usage. The company’s flagship product offerings, such as the identity graph, are structured to provide ongoing value, optimizing campaign performance and facilitating better audience targeting. The EBITDA for the most recent year, 2017, was USD -1,389,369.

Roq. ad GmbH aims to leverage its recent Series A funding of USD 7. 00 mn to enhance platform development, expand its market reach, and grow its workforce. The company is focused on launching new products tailored for the evolving privacy landscape and seeking to enter additional markets within Europe and North America by 2023.

The funding will support these initiatives and bolster their capabilities in delivering advanced identity solutions.