RootsRated Media, Inc.

RootsRated Media, Inc. is an outdoor-focused digital platform that connects adventurers with local experiences, fostering a community around outdoor activities and gear recommendations. Founded in 2012 in Chattanooga, US, RootsRated Media, Inc. operates as a marketplace for outdoor enthusiasts, providing a platform for discovering activities like hiking and camping.

The company has attracted funding through multiple rounds, with the latest being a Series A round in April 2018, raising USD 6. 5 mn led by TechOperators, along with contributions from Alerion Ventures and Fidelis Capital. RootsRated has successfully completed 5 deals to date, with a total amount raised of USD 6. 5 mn.

RootsRated. com specializes in providing a curated platform that connects outdoor enthusiasts with local adventure experiences. The company focuses on creating a community-driven marketplace where users can discover outdoor activities such as hiking, biking, and camping, along with relevant gear recommendations. Their primary service includes a comprehensive database of outdoor activities and trails, complete with user-generated content, such as reviews and tips.

Customers include individual outdoor enthusiasts, local businesses, and tourism boards promoting their regions, primarily serving markets in North America, especially in states like Colorado, California, and Washington. RootsRated. com generates revenue through a multi-faceted business model that includes partnerships with local businesses and outdoor retailers, along with potential subscription-based offerings for premium users. Local businesses pay to be featured on the platform, enhancing their visibility among outdoor enthusiasts.

The company employs various pricing strategies for featured listings, with rates contingent upon the desired level of exposure. Flagship offerings may include specialized content packages and advertising opportunities tailored to outdoor brands. RootsRated Media, Inc. is focused on expanding its platform capabilities and user base.

The recent funding from the Series A round in April 2018 will be directed towards developing new features and enhancing user experience. The company is also planning to expand its reach into new geographic regions, targeting additional markets in North America to solidify its presence in the outdoor community. These initiatives aim to increase engagement and support further growth in the adventure tourism sector.