Rootfi

Established in 2022 by Ishwar Gogineni, Sidharth Rao, and Parth Shah, and based in Bangalore, India, Rootfi Technologies Private Limited, doing business as RootFi operates as an online platform that provides enterprise financial data services to help fintech companies, SaaS-based companies, and financial institutions to interact with their business customers’ financial data. In May 2023, Rootfi Technologies Private Limited raised USD 1. 5 million in seed funding from investors Y Combinator, Pioneer Fund, and Soma Capital Management, with participation from individual investors. The company offers SaaS-based services that use its unified API to collect financial data from multiple platforms and automate the accounting process for its clients across platforms like Tally, Zoho Books, NetSuite, and Sage Intacct.

The platform provides commercial tools for automated AP/AR reconciliation, invoice financing, digital lending, expense management, and other uses. The company makes money by providing its services on a subscription basis, with prices starting at USD 400/month for startups and prices available on request for larger organizations.   The company intends to use the May 2023 funding to expand its market reach, talent acquisition, business operation, and product development.