Root Sustainability

Root B. V. , d. b.

a. Root Sustainability, is a Netherlands-based company specializing in automated Life Cycle Assessment (LCA) solutions, enabling businesses to efficiently understand and mitigate their environmental impact. Founded in 2022 by CEO Gijs de Mol, Maud Schijen and Sjoerd van Bekhoven, and headquartered in Amsterdam, Netherlands, Root B. V.

provides automated LCA solutions designed to support businesses in assessing their environmental footprint. Root Sustainability specializes in providing automated Life Cycle Assessment (LCA) solutions that empower businesses to understand and reduce their environmental impact efficiently. The platform transforms messy or incomplete data into actionable insights, allowing users to conduct comprehensive LCAs for a wide array of products—ranging from 5 to 500 or more—without requiring prior sustainability expertise. This service addresses the critical needs of companies aiming to streamline their sustainability reporting, compliance with regulations such as CSRD and ISO-14000, and the creation of effective reduction strategies.

Key customers include B Corp-certified organizations and brands committed to sustainability, like Bon Ton Toys and O'Neill, who utilize Root’s insights to inform product development, sourcing, and operational strategies. Root’s solutions are marketed and utilized primarily across Europe, extending into broader global markets as businesses increasingly prioritize sustainable practices. Root Sustainability operates on a transactional model that offers its services at a competitive rate of EUR 10 per product footprint, making it significantly more affordable than traditional LCA tools or consultancy services. Clients engage with the company through subscription-based access to the platform, which allows for continuous analysis and reporting of sustainability metrics.

The pricing structure facilitates a seamless experience for businesses of all sizes, enabling them to analyze their entire product portfolio in one process without the need for manual assessments. By simplifying LCA workflows and providing rapid results, Root sustains a direct-to-business model that enhances customer engagement and retention, particularly among firms seeking to meet stringent environmental and regulatory standards. In December 2026, Root Sustainability raised EUR 1 million in seed funding led by StartGreen Capital, with participation from Rockstart Enterprises, Spotlight Equity Partners, and Empower Impact.