Rookoo

Based in Belgium, Rookoo provides AI-driven tools designed to automate customer inquiries, enhancing business operations across sectors like event planning and tourism. Rookoo, founded in 2024 and headquartered in Gent, Belgium, specializes in AI solutions for automating customer interactions. The company has successfully raised EUR 900,000 in its latest funding round on November 14, 2025, with backing from investors including KBC Group and PMV - ParticipatieMaatschappij Vlaanderen NV. Rookoo has evolved its operations to focus on enhancing efficiency for diverse clients.

Rookoo offers an AI-driven platform designed to automate customer inquiries, significantly enhancing operational efficiency for businesses in various sectors, including event planning, tourism, and hospitality. The core product utilizes AI agents to manage and respond to customer inquiries, automate routine administrative tasks, and streamline communication through platforms such as WhatsApp and live chat. By leveraging advanced machine learning algorithms, Rookoo's AI facilitates a high automation rate, reportedly managing up to 70% of inquiries, enabling teams to focus on more strategic tasks. The service targets a diverse client base, including event planners, destination management organizations (DMOs), and experience creators, primarily operating across the European market and expanding to other regions.

The AI solutions are designed to improve customer engagement, accelerate booking processes, and reduce administrative workload, ultimately driving higher conversion rates and enhancing customer satisfaction. Rookoo’s revenue model is structured around providing AI solutions through subscription-based services tailored to meet the needs of businesses in the experience creation sector. Clients typically enter into partnerships that grant them access to Rookoo's AI agents for managing customer inquiries and automating administrative tasks. The pricing plans cater to various business scales, allowing for flexible service integration.

Clients may subscribe to different tiers of service based on their volume of inquiries and required features, including automated quotes, data entry, and customer management system (CMS) integration. Rookoo's flagship offerings facilitate transactions that enhance customer support and operational efficiency, ensuring a seamless experience for both businesses and their end-users. In November 2025, Rookoo raised EUR 900,000 in venture funding to support the development of new features and improve data handling for its event management platform. The company plans to expand its offerings into new markets across Europe and other regions, leveraging its recent funding to enhance its product capabilities and customer service.

The funds will be used to support these initiatives, ensuring Rookoo continues to meet the evolving needs of its clients.