Roja Parfums Holdings Limited

Roja Parfums Holdings Limited is a luxury fragrance house that specializes in crafting high-end perfumes and colognes, delivering unique scent experiences for affluent consumers worldwide. Founded in 2011 by renowned perfumer Roja Dove, Roja Parfums Holdings Limited is dedicated to producing exclusive fragrances. The company has established its headquarters in London, England and operates various global offices. CEO Audrey Minard currently leads the company, which has not undergone significant pivots in its business strategy since inception.

ROJA London offers an extensive range of luxury fragrances, including Eau de Parfum and pure Parfum formulations, featured in collections such as the Aoud Collection, Isola Collection, and Prestige Collection. Each fragrance is meticulously crafted from the finest materials to provide unique scent experiences to consumers, primarily targeting high-income individuals across Europe, North America, the Middle East, and Asia. ROJA London generates revenue through direct-to-consumer sales of its luxury fragrances, leveraging its e-commerce platform and select high-end retail locations. The pricing for individual fragrance bottles and gift sets typically exceeds GBP 100, complemented by loyalty programs that encourage repeat purchases and enhance customer engagement within the high-end fragrance market.