Rohnisch Sportswear AB

Based in Sweden, Rohnisch Sportswear AB is an innovative company specializing in women's performance apparel, particularly in the golf and sportswear sectors, focusing on sustainability and modern design. Rohnisch Sportswear AB, founded in 1945, is dedicated to creating high-quality activewear for women. The company is headquartered in Stockholm, Sweden. In July 2016, Creades acquired a 68.

5% majority stake in Rohnisch Sportswear AB for SEK 79 million, marking a significant investment in the company's future growth. The company has completed one funding deal to date, with the latest round being LP Direct, securing a total amount raised of SEK 79 million, entirely from Creades. Röhnisch Sportswear AB specializes in a comprehensive range of performance apparel, primarily targeting the sportswear and golf clothing markets. Their core offerings include a variety of leggings, sports bras, tops, and golf-specific attire, all designed for enhanced functionality and comfort during physical activities.

The products are crafted for a diverse customer base that includes both recreational athletes and serious sports enthusiasts, focusing on women's activewear. Röhnisch’s items are not only intended for performance but also for everyday use, addressing the need for stylish yet practical clothing in various settings. The company markets its products across multiple geographical regions, including Europe and North America, catering to an audience that values sustainability and modern design in their sportswear. Röhnisch Sportswear AB generates revenue through direct-to-consumer sales as well as partnerships with retailers and wholesalers, establishing a broad market presence.

The company's transactional structure emphasizes online sales, where customers can purchase individual items or curated sets, such as their signature golf kits and performance apparel bundles. These products are priced competitively within the industry, with flagship items reflecting the brand’s commitment to quality and innovation. Röhnisch’s revenue streams are bolstered by promotional initiatives, including discounts for newsletter sign-ups, which enhance customer engagement and drive sales. The structured approach to pricing and partnerships allows the company to effectively reach and serve its target markets in various regions.

Following the recent funding round in July 2016, Röhnisch Sportswear AB plans to utilize the 79 million SEK for expanding its product line, with new collections designed to launch in 2024. The company is also focused on expanding into the Asian markets, particularly targeting Japan and South Korea by 2025. These initiatives aim to enhance their global footprint and meet increasing demand for sustainable women's activewear.