ROFLplay

ROFLplay is an innovative company specializing in interactive toys and assembly kits designed to enhance creativity and hands-on learning for children and hobbyists. ROFLplay focuses on creating engaging assembly kits that foster fine motor skills and imaginative play. The company was acquired by Lolapps, a portfolio of Polaris Venture Partners, in July 2009. ROFLplay is headquartered in San Francisco, US.

ROFLplay. com specializes in interactive toys and assembly kits that emphasize creativity and hands-on learning. Their core products include the 'Dinosaur Assembly' and 'Robot Assembly' kits, which enable users to construct intricate models using a unique assembly gun. Aimed at children aged 6 and above, parents, and educators, these kits have gained popularity in North America and Europe through online platforms and retail outlets.

ROFLplay. com generates revenue primarily through direct-to-consumer sales and partnerships with retailers and educational institutions. Their sales model focuses on individual assembly kits, particularly the Dinosaur and Robot Assembly kits, which can be purchased via their website or partner retailers, where bulk orders may be arranged for educational purposes. ROFLplay plans to introduce new products, including additional assembly kits, to enhance their educational offerings.

The company is targeting expansion into new geographic markets, particularly in Asia and Australia, by the end of 2024. The funding received from the acquisition by Lolapps in July 2009 will support these product developments and market expansion initiatives.