Robor

Robor is a South African company specializing in advanced steel solutions, offering a diverse range of products that cater to the construction, mining, and manufacturing industries. Robor, founded in 1922, operates primarily in South Africa, providing high-quality steel products and solutions. The company has undergone significant development, focusing on enhancing its operational capabilities. In April 2021, Metrika Sgr acquired a majority stake in Robor, although the financial terms were not disclosed.

The founder's history is not specified. Robor specializes in providing advanced steel solutions and related services that cater to diverse industrial needs. Their core product offerings include a range of steel products such as structural steel, tubing, and plate, engineered for various applications in construction, mining, and manufacturing. Robor serves a wide customer base across Southern Africa, the United Kingdom, and Australia, ensuring high-quality products that meet stringent industry standards.

Robor generates revenue through a diversified business model encompassing both B2B and direct-to-consumer transactions, typically engaging in partnerships with wholesalers and retailers. The company operates mainly on bulk orders, often negotiated under specific contracts. Their flagship products, particularly specialized structural steel, are sought after for meeting unique project requirements, with pricing plans designed to accommodate varying client needs. Following the acquisition by Metrika Sgr in April 2021, Robor aims to bolster its international presence by opening operating branches in China, Russia, and North America.

With the recent funding, the company plans to strengthen its management team, enhance production and organizational structures, and expand its technical offerings to access new markets and end markets.