Robinfood Colombia S.A.S

Robinfood Colombia S. A. S, fka Restaurante Muy SAS, operates as a food technology company specializing in cloud restaurant brands, enhancing the culinary experience across Latin America through digital ordering. Founded in 2017 in Bogota, Colombia, Justo Colombia SAS focuses on optimizing food service via innovative digital solutions.

The company was co-founded by Andrés Cruz, Jose Calderon, and Miguel Mc Allister. It has successfully secured USD 35. 00 mn in funding through various rounds, with the latest funding round occurring in March 2022, targeting expansion across Latin America. Jose Calderon currently serves as the CEO.

RobinFood offers a distinctive portfolio of cloud restaurant brands tailored to meet the diverse culinary preferences across Latin America. Their primary service revolves around the digital ordering experience, where 100% of orders are placed online through self-ordering kiosks, a mobile app, or via delivery partners. This innovative approach allows RobinFood to gather extensive data on consumer behavior, which in turn enhances service and operational efficiency. The company manages over 1,000 stock-keeping units (SKUs) and replenishes approximately 50,000 ingredients weekly, addressing the local demand for fresh, locally sourced dishes.

RobinFood's operations span two countries in Latin America, cementing its position as a key player in the region's foodtech landscape. Revenue generation for RobinFood is driven by numerous digital transactions, with over 300,000 transactions occurring monthly across its operational markets. The company leverages a B2B and direct-to-consumer model, where clients can place orders through various digital platforms. By analyzing over 30,000 customer comments monthly, RobinFood optimizes its offerings to align with user preferences and maintain high levels of customer satisfaction.

The integration with multiple delivery aggregators enhances its accessibility, further boosting transaction volume. While specific pricing plans and revenue figures for individual products or services are not publicly disclosed, the company’s infrastructure supports a robust revenue model built on innovative food service solutions. In March 2022, Justo Colombia SAS raised USD 35. 00 mn in venture funding led by Blue Like An Orange Sustainable Capital, Minerva Capital, and Palm Drive Capital, among others.

The company intends to utilize this funding to expand its business reach across Latin America, focusing on introducing new products and enhancing its operational capabilities.