Riley Outdoor Advertising, LLC

Founded in 2005 and based in North Carolina, US, Riley Outdoor Advertising, LLC is engaged in outdoor advertising by providing billboard solutions. The company has completed 1 deal as of January 3, 2025, when it was acquired by Adams Outdoor Advertising LP. Robert Moore founded the firm. Riley Outdoor Advertising offers rental of outdoor advertising signs throughout North Carolina, offering a range of billboard solutions tailored to meet the advertising needs of local businesses.

Their core product offerings include both static and digital billboards strategically positioned to provide visibility and engagement among target audiences. Riley Outdoor serves a diverse client base, including small to medium-sized businesses looking for their brand presence and drive local engagement. The company operates primarily within Eastern North Carolina, with specific advertising solutions designed to reach audiences in urban centers, suburban areas, and along major highways.   Riley Outdoor Advertising generates revenue through the rental of advertising space on its billboards, leveraging a cost-per-thousand-impressions (CPM) model that varies based on factors such as location, demographics, and traffic patterns.

Transactions typically involve businesses entering into contracts for a specified duration, during which they pay for the advertising space to promote their services or products. The pricing structure reflects the various billboard types, notably digital and static formats, with clients engaging in direct-to-consumer advertising strategies.