Rich Audience
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Rich Audience - overview
Established
2016
Location
Barcelona, Sabadell, Spain
Primary Industry
Business Support Services
About
Rich Audience is an innovative advertising platform that connects brands with their target audiences through a sophisticated marketplace, utilizing various advertising formats and advanced technologies. Founded in 2016 and headquartered in Barcelona, Spain, Rich Audience specializes in creating an advertising ecosystem that links premium publishers with advertisers. The company underwent a change in ownership when it was acquired by SunMedia Production, SL in November 2022, enhancing its market position. The founder's history is not publicly documented, and there are no known subsidiaries.
Rich Audience Marketplace offers a dynamic advertising ecosystem, facilitating connections between brands and audiences via Display, Video, Rich Media, and Native advertising formats. Their flagship product, Rich Audience #core, launched in 2020, empowers advertisers to craft tailored programmatic ecosystems, enhancing audience targeting and engagement across various devices and markets. In 2022, Rich Audience reported a revenue of USD 38. 78 mn and an EBITDA of USD 1.
29 mn. The revenue is primarily generated through advertising services, with a pricing structure that adapts to campaign complexity and client needs, ensuring tailored solutions for effective audience engagement. Following the acquisition by SunMedia Production, SL in November 2022, Rich Audience aims to strengthen its technology offerings while expanding its international reach. Plans include the development of new products and technologies to enhance advertising capabilities.
The acquisition's rationale highlights the goal of broadening their presence in global markets.
Current Investors
SunMedia Production, SL
Primary Industry
Business Support Services
Sub Industries
Advertising Agencies & Media Buyers, Software
Website
www.richaudience.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Rich Audience - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Rich Audience | - |
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