Rhode
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Rhode - overview
Established
2022
Location
Beverly Hills, CA, US
Primary Industry
Consumer Products
About
Rhode Skin, based in the US, offers a curated selection of high-performance skincare and beauty products designed to enhance daily skincare routines and makeup applications, emphasizing hydration and natural beauty. Founded in 2022 in Beverly Hills, US, Rhode also known as HRBeauty LLC Skin specializes in skincare and beauty products. The company was established by Hailey Rhode Bieber, who has a background in fashion and beauty ventures. In May 2025, Rhode Skin was targeted by e.
l. f. Cosmetics, which acquired approximately 2. 6 million shares for USD 800 mn in cash and stock during the ADD-ON funding round.
This marks a significant step in the company's growth trajectory, following a single recorded deal. The deal was completed on August 2025. Rhode Skin focuses on a curated collection of high-performance skincare and beauty products designed to provide essential solutions for daily skincare and makeup routines. The brand's core offerings include serums, lip treatments, blushes, and cleansers, notably featuring the Glazing Milk for hydration, the Barrier Butter for moisture retention, and the Pocket Blush for convenient application.
Rhode Skin primarily markets its products to consumers in the US, Canada, and various European countries, appealing to a demographic that values effective and simplified beauty solutions. Rhode Skin generates revenue through direct-to-consumer sales on its e-commerce platform, allowing customers to purchase individual products or bundled sets. Pricing ranges from USD 18 for lip tints to USD 117 for comprehensive skincare kits, catering to a range of customer budgets. The company frequently offers promotional deals, such as free shipping on orders over USD 45, and emphasizes limited edition releases and collaborations to enhance customer engagement.
Looking ahead, Rhode Skin plans to expand its product line with new offerings expected to launch in 2025, enhancing its appeal in the beauty market. The company is targeting further market penetration in Europe and Canada, with plans to establish a more robust presence in these regions by the end of 2025. The recent acquisition by e. l.
f. Cosmetics will support these initiatives, enabling Rhode Skin to leverage the resources and market reach of its new parent company to drive its growth strategy.
Current Investors
e.l.f. Cosmetics
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.rhodeskin.com
Verticals
E-commerce, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Rhode - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Rhode | - |
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