Revol Greens

Revol Greens is a company dedicated to producing fresh, locally grown lettuce and greens, offering consumers healthier options while enhancing sustainability through innovative greenhouse practices. Revol Greens was founded in 2017 and specializes in the cultivation of fresh lettuce and greens. Headquartered in Owatonna, US, the company has raised a total of USD 68 mn in funding, with its latest funding round being Series A, led by Equilibrium Capital Group on September 25, 2020. The firm has successfully completed two deals to date.

The company’s CEO is Michael Wainscott, alongside Victor Ferraz, and it was founded by Gizem Akgonul. Revol Greens specializes in the production of fresh, locally grown lettuce and greens, providing a variety of salad blends, salad kits, and head lettuces. These products are cultivated in controlled greenhouse environments, which promote sustainability by minimizing resource use and eliminating harmful chemicals. The company ensures that its freshly harvested products reach consumers within 24 hours, primarily serving the continental United States.

Its strategic greenhouse locations enable it to reach approximately 70% of the U. S. population, catering to retail grocery chains, food service providers, and health-conscious consumers looking for nutritious meal options. Revol Greens generates revenue through direct sales and partnerships with retailers and food service clients, focusing on B2B transactions.

The company supplies its premium fresh produce to grocery stores and restaurants while also exploring direct-to-consumer sales channels. Pricing plans for salad blends and kits accommodate bulk orders and individual purchases, appealing to both high-volume clients and everyday consumers. Their products emphasize a clean approach to farming, which aligns with a growing market focus on health and sustainability, driving demand for their offerings. Revol Greens plans to utilize its recent Series A funding of USD 68 mn to support product development and market expansion.

Upcoming product launches include new salad blends designed to meet evolving consumer preferences. The company is targeting expansion into new geographic regions to increase its market footprint, with specific plans to reach additional areas of the continental United States by 2023. The recent funding will be instrumental in facilitating these initiatives, enabling the company to enhance operations and reach more consumers.