reverse.fashion GmbH

Based in Berlin, Germany, reverse. fashion GmbH is a technology-driven company specializing in advanced textile sorting solutions that promote recycling and reuse, contributing to a sustainable circular economy. reverse. fashion GmbH, founded in 2024 in Berlin, Germany, focuses on providing automated textile sorting technologies.

The company has completed one deal with its most recent funding date on October 29, 2025. The founder's history is not disclosed. reverse. fashion specializes in providing advanced sorting technology designed to enhance the recycling and reuse of discarded textiles, thereby supporting the transition to a circular economy.

Their core product offerings include an automated sorting system that utilizes AI-based computer vision and RFID technology to accurately identify and categorize textiles based on multiple attributes such as quality, brand, product type, and style. This technology not only optimizes sorting efficiency but also allows for the precise allocation of products to various business streams, including secondhand retail, recommerce, repair services, and upcycling. The company serves a diverse client base that includes secondhand retailers, fashion brands with recommerce initiatives, and textile recyclers, primarily in European and North American markets, where sustainability regulations and initiatives are driving demand for innovative sorting solutions. reverse.

fashion generates revenue through partnerships and direct sales of its automated sorting solutions to businesses in the textile industry. Clients typically engage in B2B transactions, where they acquire the technology under customized agreements tailored to their operational needs. Revenue streams include service agreements for ongoing technical support, as well as potential subscriptions for software updates and enhancements. Pricing structures for their offerings may involve one-time fees for the installation of the sorting systems, in addition to recurring fees for maintenance and software services, ensuring that clients remain equipped with the latest technological advancements.

The company’s flagship offerings are tailored to facilitate seamless operations for clients committed to sustainability, thereby supporting their efforts to reduce textile waste and comply with emerging regulatory standards. In October 2025, reverse. fashion GmbH raised an undisclosed amount in venture funding led by new investor Kisora, with the participation from new investor H&M Group Ventures. The company will utilize the funding to accelerate its roadmap for automated textile sorting for reuse and recycling.

Future growth plans include the design and launch of new products aimed at enhancing sorting capabilities, along with expansion plans into additional markets in Europe and North America by late 2026.