Rentrak Corporation

Rentrak Corporation is a media measurement company providing analytics and insights across various platforms to optimize marketing strategies for its clients. Rentrak Corporation specializes in media measurement, offering tools that assist clients in evaluating their media effectiveness. Founded in 1977 in Portland, US, the company has operated independently without any reported mergers, acquisitions, or parent companies. The company's history is marked by a commitment to enhancing media analytics, though specific changes in business operations have not been disclosed.

Rentrak Corporation specializes in delivering a comprehensive suite of media measurement products and services tailored for planning, transacting, and evaluating media across multiple platforms. Their core offerings include cross-platform audience measurement tools that leverage diverse data sources, enabling clients to identify growth opportunities and optimize their marketing strategies. Rentrak serves a wide range of clients, including advertisers, media agencies, and publishers, with a focus on enhancing media effectiveness and ROI through data-driven insights. Rentrak generates revenue primarily through subscription-based services and strategic partnerships with its clients, facilitating transactions centered around media measurement and analytics.

The company’s flagship products, including tools for audience measurement and programmatic advertising solutions, are available under tailored pricing plans designed to meet each client's unique requirements. The revenue model relies on long-term client relationships, allowing clients to derive continuous value from the data insights provided, with revenue influenced by the number of active subscriptions and service engagement levels.