Renew Life Formulas, Inc.

Renew Life Formulas, Inc. is a company dedicated to creating high-quality dietary supplements that promote gut health, particularly through probiotics and digestive aids designed to enhance overall well-being. Founded in 1997, Renew Life Formulas, Inc. specializes in dietary supplements focused on gut health.

The company is headquartered in Clearwater, US. In May 2016, Renew Life was acquired by The Clorox Company for USD 290 mn. CEO Stan Watson oversees operations, bringing a wealth of experience to the company's leadership. Renew Life specializes in dietary supplements aimed at gut health, emphasizing probiotics, digestive enzymes, and cleansing products.

Their offerings, including capsules and powders, are designed to support the microbiome and improve digestive health. The company serves health-conscious consumers and wellness enthusiasts across North America and select international markets, distributing products through health food stores, major retailers, and e-commerce platforms. Renew Life generates revenue primarily through direct-to-consumer sales, retail partnerships, and wholesale distribution channels. Their business model focuses on flagship dietary supplements, particularly probiotic formulations, with revenue coming from both one-time purchases and subscription services.

The company positions its products at premium pricing that reflects their quality, catering to a broad audience interested in health and wellness. Following its acquisition in May 2016, Renew Life intends to utilize the resources from the USD 290 mn funding to develop new products targeting gut health and expand into additional international markets. Specific plans include launching innovative probiotic formulations and enhancing distribution channels in Europe and Asia by 2025.