Relay42 Netherlands B.V.
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Relay42 Netherlands B.V. - overview
Established
2011
Location
Amsterdam, -, Netherlands
Primary Industry
Software
About
Based in Amsterdam, Netherlands, and founded in 2011 by Tomas Salfischberger and Koen Bos, Relay42 Netherlands B. V. operates as a software development company that provides an orchestration customer data platform. Relay42 Netherlands B.
V. raised venture funding from MaasInvest. The company provides a Customer Data Platform (CDP) that empowers enterprise brands to optimize their marketing strategies through real-time data integration and personalization. Relay42 facilitates the creation of tailored interactions throughout the customer journey, ensuring consistent messaging across all marketing channels, by providing marketers with complete control over customer data.
The firm’s platform features an intuitive interface that allows marketers to implement solutions without requiring extensive technical expertise. The company’s platform key functionalities include a proprietary journey orchestration engine that simplifies the integration of unified customer profiles across multiple channels. Relay42’s AI-powered Journey AI module offers predictive analytics, helping marketing teams make informed decisions by analyzing customer behavior and optimizing targeting strategies. In July 2025, Supermetrics Oy, a portfolio company of Institutional Venture Partners, OpenOcean, and Highland Europe, acquired Relay42 Netherlands B.
V. Financial terms of the transaction were not disclosed.
Current Investors
Supermetrics Oy, MaasInvest
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Customer Relationship Management, Sales & Marketing Software
Website
www.relay42.com/
Verticals
Artificial Intelligence, Blockchain, Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Relay42 Netherlands B.V. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Relay42 Netherlands B.V. | - |
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