Reflectiz Ltd.

Reflectiz Ltd. is a web exposure management company that focuses on identifying and mitigating security, privacy, and compliance risks associated with third-party web components. Founded in 2016 in Ramat Gan, Israel, Reflectiz Ltd. specializes in web exposure management, providing proactive security solutions that monitor third-party web components.

In October 2025, Reflectiz Ltd. raised USD 22 million in series B funding led by new investor Fulcrum Equity Partners, with participation from other new investors YYM Ventures and AFG Venture Group. Returning investor Capri Ventures also participated in the round. Reflectiz specializes in web exposure management, offering a comprehensive suite of solutions designed to detect, prioritize, and validate web threats while mitigating security, privacy, and compliance risks.

The core product is a proactive security solution that monitors third-party web components, such as tracking pixels and e-skimmers, providing visibility into potential vulnerabilities that can compromise user data. This technology integrates seamlessly into existing security frameworks, enabling organizations to maintain robust security postures without disruption. Reflectiz’s primary client base includes e-commerce platforms, financial institutions, and healthcare organizations, serving a global market with a particular focus on regions such as North America, Europe, and Asia-Pacific. Reflectiz generates revenue primarily through subscription-based models for its web exposure management services.

Clients typically engage in multi-year contracts that provide them with access to the platform’s monitoring and reporting capabilities. The pricing structure is tiered, allowing for varying levels of service that cater to small businesses as well as large enterprises. Key offerings include features tailored to meet PCI compliance, risk assessment, and third-party vendor management, which are vital for organizations handling sensitive consumer data. Revenue transactions occur within a B2B framework, with firms purchasing licenses to the software based on their operational needs and scale.

This approach ensures consistent cash flow while enabling clients to maintain compliance and security across their digital assets. The company will use the October 2025 funding to expand its AI-driven platform by building tools that improve data accuracy, automate risk validation, and help security teams monitor and respond faster.