Reebok International Limited
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Reebok International Limited - overview
Established
1958
Location
Boston, MA, US
Primary Industry
Consumer Products
About
Based in Massachusetts, US, and founded in 1958 by Jeff Foster and Joseph William Foster, Reebok International Limited operates as a designer, manufacturer, and distributor of sportswear and equipment for its customers. The company was acquired by Adidas in 2006 and in 2021, Reebok International Limited entered into a purchase agreement with Authentic Brands Group for approximately EUR 2. 1 billion. The firm offers and sells a range of sports apparel, accessories, and equipment such as shoes, leggings, t-shirts, bags, gloves, hats, socks, underwear, tank tops, jackets, sweatpants, face cover, and fitness gears for men, women, and children.
The company also offers its products to customers through its website with a 20% discount, free returns within 30 days of the delivery, 10 days of product exchange, and a refund, as well as options to track their orders online.
Current Investors
Authentic Brands Group, LLC
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods, Recreational Product Stores
Website
www.reebok.com
Verticals
E-commerce, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Reebok International Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Reebok's global product creation, sourcing, and footwear operations in the U.S. | - | ||||||||
| Add-on, Corporate Carve Out | Completed | Reebok's US operations | - | ||||||||
| Add-on | Completed | Reebok International Limited | - | ||||||||
| N/A | Completed | 1895 J West Foster Boulevard | - | ||||||||
| Trade Sale | Completed | CCM Hockey | - |
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Reebok International Limited - employee data
Reebok International Limited - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Member of Board of Directors | BM |
BM Board Member
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